Your sales team needs leads, not just traffic
Construction supply, trades supply, builders, contractors, and equipment. You don't win on volume, you win on being the right answer when a buyer is researching. We make sure you're the answer on Google, on AI engines, and in the directories your buyers actually use.
Book a Strategy CallWhat slows you down
The specific friction points for b2b supply, and how we eliminate them.
- Long sales cycles where contractors and builders research for weeks before contacting you. If you're not visible during that research phase, you're not in the consideration set.
- Technical product catalogs that are impossible for AI engines to parse. Your products are invisible on ChatGPT because the data isn't structured.
- Sales team needs qualified leads not just website visitors. Traffic that doesn't convert is a cost, not an asset.
- Competing with national distributors who have bigger budgets but worse local presence. You can win on relevance, but only if your local SEO is dialed in.
How we fix it
Structured product data
Your catalog gets the schema markup that makes it machine-readable. AI engines can cite your products, not just list them.
Lead capture tied to product categories
When a contractor searches for a specific product type, they land on a page that captures their inquiry, not a generic contact form.
Industry-specific directory presence
We target the directories and platforms builders and contractors actually use, not just the generic ones.
AI citation optimization for B2B
When a contractor asks ChatGPT for a supplier in your category, we make sure you're the answer.
You're a good fit
- You supply construction, trades, or equipment products to builders and contractors across multiple service areas
- Your sales cycle is weeks or months, not minutes
- Your product catalog is your biggest marketing asset but it's not structured for search
- You want AI engines to recommend your products, not just rank your pages
Probably not a fit
If you're a pure-play DTC brand with no B2B or trades component, a dedicated ecommerce SEO specialist may be a better fit.