About SEO Counselors
Founded by Chase Binnie after a decade of watching multi-location operators get sold the same broken playbook: five pages, a blog, and a prayer.
Book a Strategy CallHow we started
For ten years, Chase watched the same thing happen to multi-location operators. They'd hire an agency, get handed a five-page site, a blog nobody reads, and a monthly report full of rankings that never turned into revenue.
The work didn't compound. The locations drifted. The team ended up maintaining everything by hand on Friday afternoons.
The methodology we run today was built to fix that. One source of truth, deployed everywhere, maintained so it doesn't drift, reported clearly. It's not a campaign. It's a system.
It's how we'd run search if it were our own business, and increasingly, it's how operators across the Midwest and beyond run theirs.
Chase Binnie
Founder, SEO Counselors
A system, not just a service
Most agencies sell you hours. We install a methodology once and run it. That's the difference between work that fades and work that compounds.
One source of truth: your services, locations, hours, and offers, held in a single place. Deployed everywhere: Google, Maps, directories, and the AI engines that increasingly answer search before anyone clicks.
Maintained so it doesn't drift. Reported clearly, every month, per location, against a baseline we set on day one.
What you're actually buying
Your team gets the hours back
The system maintains your locations, listings, services, and hours across every surface, automatically. No more stress trying to update 18 Google profiles.
You stop wondering if it's working
Every month you get one view: which locations are visible, where you're being cited by AI engines, what's ranking, and what it's driving in revenue.
A system, not just a service
Most agencies run the same five-page playbook on every client and bill hours. We installed a methodology once, and we run it. That's why the work compounds.
You own everything
Your site, your data, your accounts, your credentials. Built under your domain. If you ever leave, you walk away with everything we built.