Privacy Policy

This Privacy Policy describes how SEO Counselors LLC (“SEO Counselors,” “we,” “us,” or “our”) collects, uses, discloses, and protects information obtained from users of our website located at seocounselors.com (the “Site”) and from clients in the course of providing our search engine optimization and digital marketing services. This policy applies to all visitors, prospective clients, and current clients who interact with our Site or engage our services.

SEO Counselors LLC is a limited liability company organized under the laws of the State of Arkansas, with its principal place of business in Bentonville, Arkansas. By accessing our Site, submitting a form, or engaging our services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.

1. Information We Collect

We collect information that is necessary to operate our website, respond to inquiries, evaluate prospective client relationships, and deliver our services. The categories of information we collect are described below.

1.1 Information You Provide Directly

When you submit a contact form, request a consultation, complete a lead intake questionnaire, or otherwise communicate with us, we collect the information you choose to provide. This typically includes:

Personal identifiers: your first and last name, email address, and telephone number.
Business information: your company name, job title, number of business locations, website URL, industry, and any details you share about your current marketing situation or goals.
Communications: the contents of messages, emails, and other correspondence you send to us, including attachments.
Scheduling information: when you book a meeting through our scheduling tool, we receive your name, email, and the date and time you select.

Providing your personal information is voluntary. However, certain information is required in order for us to respond to your inquiry or provide services; if you choose not to provide required information, we may be unable to respond to your request or fulfill our service obligations.

1.2 Information Collected Automatically

When you visit our Site, we automatically collect limited technical information about your visit using Google Tag Manager and Google Analytics. This includes data such as page views, the referring website, general geographic region, device type, and browser information. Google Tag Manager may set cookies to measure traffic and understand how visitors interact with our Site. We use this data solely to understand aggregate traffic patterns and improve our Site. You can review Google's privacy practices at policies.google.com/privacy.

1.3 Client Account and Service Data

When you become a client, we may collect and process additional information necessary to perform our services, including access credentials for your Google Business Profile, Google Search Console, Google Analytics, website content management system, and other platforms specified in your service agreement. We also collect and process performance data from these platforms, including search impressions, click-through rates, call tracking data, direction requests, booking volume, and other metrics relevant to measuring the outcomes of our work.

2. How We Use Your Information

We use the information we collect for the following business purposes:

To respond to your inquiries, evaluate whether our services are a good fit for your business, and communicate with you about prospective engagements.
To provide, maintain, and improve our SEO and digital marketing services, including local search optimization, AI search optimization, Google Business Profile management, citation building, content creation, and related consulting.
To generate and deliver performance reports, rank tracking summaries, and other analytics deliverables.
To schedule and conduct meetings, consultations, and strategy sessions.
To process payments, issue invoices, and maintain billing records.
To send service-related communications, including updates about your campaign, account notices, and contractual disclosures.
To analyze and improve our website, services, methodologies, and client experience.
To comply with our legal obligations, enforce our terms of service, and protect our rights, property, and safety.

We process personal information based on our legitimate business interests, the necessity of performing a contract with you, your consent, and compliance with legal obligations. We do not sell your personal information to third parties. We do not use your personal information for targeted advertising.

3. Analytics

We use Google Tag Manager and Google Analytics to measure traffic to our Site. Google Tag Manager is a tag management system that allows us to deploy and manage tracking tags. Google Analytics collects data about how visitors use our Site, including page views, session duration, traffic sources, and device information. These tools may use cookies to collect and process data. The data collected is used to understand aggregate traffic patterns and improve our Site. You can review Google's privacy practices and data retention policies at policies.google.com/privacy and support.google.com/analytics.

4. Google Tools and Client Platform Access

In the course of providing services to our clients, we access and interact with several Google products on behalf of and with the authorization of our clients. These include:

Google Search Console: We access performance data, indexing status, and search queries to monitor and improve organic search visibility.
Google Analytics: We access traffic, behavior, and conversion data to measure the impact of our work and inform strategy.
Google Business Profile: We manage listings, respond to reviews, update business information, and track engagement metrics such as calls, direction requests, and bookings.

We access these tools only with the express authorization of the client, typically through delegated access or by being added as a user to the client's account. We do not access client Google accounts without permission. Data obtained from these platforms is used solely to perform and report on our services. Each client's use of Google products is also governed by the applicable Google terms of service and privacy policy, which we encourage clients to review.

5. Third-Party Services

We rely on a limited set of third-party service providers to operate our business and deliver our services. Each provider has its own privacy policy governing the data it processes. We have selected providers that demonstrate a commitment to data security and privacy. The third-party services we use include:

Supabase: We use Supabase for secure database storage of client and prospect information, including contact form submissions, client configurations, and project records. Supabase is built on PostgreSQL and provides row-level security and encryption in transit.
Vercel: We use Vercel for hosting our website and client websites. Vercel processes server logs and technical data necessary to serve web pages securely.
TidyCal: We use TidyCal for scheduling meetings and consultations. When you book a meeting, TidyCal processes your name, email, and selected time. TidyCal's handling of this data is governed by its own privacy policy.
Google Tag Manager & Google Analytics: As described above, used for website traffic measurement and analytics.
Email and communication tools: We use standard email and business communication platforms to correspond with clients and prospects.

We do not share your personal information with third parties for their own marketing or advertising purposes. We share information with these providers only to the extent necessary to operate our business and provide our services. Each provider is bound by its own terms and is expected to maintain appropriate security measures.

6. Data Retention

We retain client data for the duration of the active engagement and for a period of two (2) years following the termination or completion of services, unless a longer retention period is required by law or is reasonably necessary to defend against potential legal claims. After the applicable retention period expires, we delete or anonymize the data.

For prospective clients who submit a contact form but do not engage our services, we retain the submitted information for up to twelve (12) months to allow for follow-up communication, after which it is deleted or anonymized. You may request earlier deletion at any time by contacting us as described in this policy.

Analytics data collected by Google Analytics is retained by Google according to its own data retention practices. We retain aggregate analytics reporting for as long as it remains useful for understanding our website performance.

7. Your Data Access Rights

Depending on your jurisdiction, you may have certain rights regarding the personal information we hold about you. These rights may include:

Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete personal information.
Deletion: You may request that we delete your personal information, subject to certain exceptions such as where retention is required by law or to fulfill contractual obligations.
Restriction or objection: You may request that we restrict the processing of your personal information or object to certain processing activities.
Data portability: Where applicable, you may request that we provide your personal information in a structured, machine-readable format.
Withdrawal of consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.

To exercise any of these rights, email us at chase@seocounselors.com or call us at (479) 407-1428. We will respond to your request within thirty (30) days. We may need to verify your identity before processing certain requests. If we deny a request, we will explain the reason and inform you of any applicable appeal rights.

8. Cookies

Our website uses cookies and similar technologies to the extent necessary for the site to function properly and to measure traffic through Google Tag Manager and Google Analytics. These tools may set cookies to collect session data, traffic source information, and device information. We do not use advertising cookies or cross-site tracking cookies for advertising purposes.

Certain third-party tools embedded on our Site, such as the TidyCal booking widget, may set their own cookies to enable functionality such as remembering your scheduling preferences. These cookies are governed by the respective third-party privacy policies. You can control or delete cookies through your browser settings at any time. Disabling cookies may affect the functionality of certain features of our Site.

9. Children's Privacy

Our website and services are directed exclusively to business owners, marketing professionals, and authorized representatives of businesses seeking SEO and digital marketing services. Our Site is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under 13. If you believe that we have inadvertently collected personal information from a child under 13, please contact us at chase@seocounselors.com and we will take steps to delete such information promptly.

10. Data Security

We take reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect and process. These measures include encryption of data in transit, access controls limiting data access to authorized personnel, and secure hosting through reputable providers. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security, and you acknowledge that you provide information to us at your own risk.

In the event of a data breach affecting your personal information, we will notify you and applicable regulators as required by applicable law.

11. International Users

SEO Counselors is based in the United States. If you are accessing our Site from outside the United States, please be aware that your personal information will be transferred to and processed in the United States. By using our Site and providing personal information, you consent to this transfer. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, provide additional notice such as on our homepage or by email to active clients. We encourage you to review this policy periodically. Your continued use of our Site or services after any changes become effective constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

SEO Counselors LLC
Email: chase@seocounselors.com
Phone: (479) 407-1428
Website: seocounselors.com