SEO Counselors
Results

We move the numbers that matter

Rankings are a leading indicator. The numbers that pay for this work are tied to revenue, and those are the ones we report on every month.

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The six numbers we track

Every one reported monthly, per location, with a clear before-and-after baseline from the day we start.

Search impressions

Across every location and service area

Phone calls

Generated from your Google profiles

Direction requests

The truest signal of walk-in intent

Booking requests

Through your site, per location

Foot traffic uplift

In markets where we've deployed

AI citations

How often ChatGPT & Perplexity recommend you

How we measure

Before we touch anything, we record where you are. Calls, direction requests, bookings, impressions, and AI citations, pulled from your Google profiles and site, per location. That's your baseline.

Ninety days later, we compare. Same sources, same locations, same definitions. No moving the goalposts. No cherry-picking the one metric that went up.

Every month after that, you get one report per location: what moved, what didn't, and what we're doing about it. The numbers that pay for this work are tied to revenue. Rankings are a leading indicator only.

Real Results for Real Businesses

Here is what we have done for clients just like yours.

Auto Repair & Maintenance

Nott's Automotive

Sarasota, Florida
Local SEOGoogle Business Profile OptimizationContent StrategyRank Tracking

The Challenge

When Nott's Automotive came to SEO Counselors, their online visibility was almost entirely dependent on people who already knew their name. Non-branded search terms were generating zero clicks despite the site appearing in results. The goal was to grow real organic traffic from customers who had never heard of Nott's before.

What We Did

Full SEO audit, Google Search Console and GA4 setup, keyword rank tracking, Google Business Profile optimization with keyword-rich service descriptions, and content targeting high-impression search queries the site was appearing for but not converting on.

Ready to grow your organic traffic?

Let's build a strategy that brings real results.

Get Started

Organic Growth Over 3 Months

Last 3 Months
Total Clicks
23K85%
Total Impressions
23K7.7K
Avg. CTR
0.7%0.3%
Avg. Position
12.35.1
Google Search Console performance chart for Nott's Automotive showing clicks and impressions rising over the recent three months compared to the previous three months
Google Search Console data showing organic growth over 3 months.
+85%Increase in clicks in 3 months
21.4K → 23KImpressions in 3 months
0.4% → 0.7%Click-through rate improved
111Phone calls from Google Business Profile
78Direction requests
New“Transmission shop near me” and similar keywords generating impressions for the first time
Locksmith Services

Lockhart Locksmith

Sarasota, Florida
Local SEOWebsite RebuildGoogle Business Profile OptimizationRank Tracking

The Challenge

Lockhart Locksmith relied on an outdated website that gave Google almost nothing to work with. High-intent searches like "locksmith near me" and "mobile locksmith" weren't surfacing the business, so nearly every lead came from repeat customers rather than new organic search traffic.

What We Did

Complete website rebuild optimized for local search, Google Search Console and GA4 setup, Google Business Profile optimization with keyword-rich service descriptions, keyword rank tracking, and content targeting the high-intent locksmith queries the business needed to be found for across the Sarasota area.

Ready to grow your organic traffic?

Let's build a strategy that brings real results.

Get Started

Organic Growth Over 3 Months

Last 3 Months
Total Clicks
89
Total Impressions
6.87K
Avg. CTR
1.3%0.5%
Avg. Position
18.7
Google Search Console performance chart for Lockhart Locksmith showing clicks and impressions with click-through rate improving over the recent three months compared to the previous three months
Google Search Console data showing organic growth over 3 months.
0.8% → 1.3%Click-through rate improved
268Impressions for “locksmith near me”
155Impressions for “locksmith sarasota florida”
NewNew impressions for “mobile locksmith near me”
NewNew impressions for “auto locksmith near me”
NewNew impressions for “automotive locksmith near me”
Chemical Laboratory

Quality Chem Labs

Wilmington, North Carolina
Local SEOGoogle Business Profile OptimizationContent StrategyRank Tracking

The Challenge

Quality Chem Labs was well known to people already searching for the company by name, but almost invisible for the broader, high-value searches that could grow the business. On top of that, they needed to attract local talent, and job-seeker searches like "jobs in Wilmington NC" were sending zero impressions their way.

What We Did

Full SEO audit, Google Search Console and GA4 setup, keyword rank tracking, Google Business Profile optimization, and a content strategy targeting both branded discovery and local job-seeker queries, building pages designed to capture the high-intent employment searches happening across Wilmington.

Ready to grow your organic traffic?

Let's build a strategy that brings real results.

Get Started

Organic Growth Over 3 Months

Last 3 Months
Total Clicks
1.69K
Total Impressions
56.4K1.3K
Avg. CTR
3%
Avg. Position
17.8
Google Search Console performance chart for Quality Chem Labs showing impressions growing over the recent three months compared to the previous three months
Google Search Console data showing organic growth over 3 months.
55.1K → 56.4KImpressions in 3 months
732 → 1,413“qcl” brand term impressions nearly doubled
0 → 1,426New impressions for “jobs wilmington nc”
0 → 789New impressions for “jobs in wilmington nc”
0 → 838New impressions for “wilmington nc jobs”
~4x“chemistry jobs wilmington nc” impressions up nearly 4x

Featured work

Real results from real businesses in competitive local markets.

Expanded by 75+ locations

Geo-targeted marketing deployed across every service area with localized pages, GBP optimization, and structured data for AI search.

Regional Internet Company
Regional Internet Company
Increased impressions by 20%

Structured for local and AI search. #1 positions on core target keywords across Rogers, Bentonville, and Fayetteville.

Local Storage Facility
Local Storage Facility
92% more visibility on Google Maps

Fixed messaging and built consistency across Google Maps for 3 locations. Now reaching statewide with unified brand presence.

Construction Supply Company
Construction Supply Company

Want to be the next case study?

Book a 20-minute call. We'll benchmark where you stand and show you exactly what we'd move.

Book a Strategy Call

Book a 20-minute call with our marketing team

We'll discuss your locations, your Google profiles, what AI engines say about you (and how we can fix it).

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Free 20-min call · No obligation