Best AI Visibility Platforms in 2026

AI visibility platforms have emerged to solve a specific problem: there is no native dashboard that tells you how often ChatGPT, Perplexity, or Google AI Overviews cite your brand. These third-party tools fill that gap by testing prompts across AI platforms and tracking your citation presence over time.

As of 2026, there are five platforms worth considering. Here is how they compare.

The Five Platforms

1. Profound

• Pricing: $499+/month (Starter ~$82.50/month annual)
• AI models tracked: 10+
• Best for: Enterprise teams with dedicated GEO programs
• Standout: Source-level citation intelligence, SOC 2 compliance, prompt libraries
• Watch out: Cost excludes most small teams

Profound is the category leader. It has the deepest analytics, the widest platform coverage, and the most sophisticated citation tracking. If you are an enterprise team that needs to track AI visibility across multiple markets and product lines, Profound is the most complete option. The trade-off is price, at $499+/month, it is not accessible for small businesses.

2. Otterly.ai

• Pricing: $29-160/month
• AI models tracked: 4-6
• Best for: Small teams getting started with AI visibility
• Standout: Most affordable entry point, 25-factor GEO audit per prompt
• Watch out: Limited platform coverage, no content gap analysis

Otterly.ai is the budget option. At $29/month, it is the cheapest way to start tracking your AI visibility. It covers 4-6 AI models and provides a 25-factor GEO audit for each prompt. The trade-off is that it covers fewer platforms than Profound and lacks advanced features like content gap analysis and traffic attribution.

3. AthenaHQ

• Pricing: $295-499/month
• AI models tracked: 6+
• Best for: Teams that need source-level intelligence
• Standout: Shows exactly which URLs AI models cite
• Watch out: No free trial, enterprise pricing

AthenaHQ focuses on source intelligence. It shows you exactly which URLs AI models are citing when they mention your brand or your competitors. This is valuable for understanding which content drives citations and where to focus your content strategy. The trade-off is pricing and the lack of a free trial.

4. Peec AI

• Pricing: €89-199/month
• AI models tracked: 6+
• Best for: Mid-market brands that need share-of-voice analytics
• Standout: Clean share-of-voice analytics, good depth-to-price ratio
• Watch out: Costs scale with prompts and countries

Peec AI is the mid-market option. It offers strong share-of-voice analytics at a price point between Otterly and Profound. If you need competitive benchmarking and share-of-voice tracking but cannot justify Profound's enterprise pricing, Peec AI is the best depth-to-price option.

5. LLMrefs

• Pricing: $79/month flat
• AI models tracked: 11
• Best for: Teams that need maximum platform coverage at a flat rate
• Standout: Widest platform coverage per dollar
• Watch out: Shallower analysis per platform

LLMrefs tracks 11 AI platforms at a flat $79/month. If breadth of coverage is your priority and you want to know your citation presence across the maximum number of platforms, LLMrefs offers the most coverage per dollar. The trade-off is that the analysis per platform is shallower than Profound or Peec.

Comparison Summary

Tool	Starting Price	Platforms	Best For
Profound	$499/mo	10+	Enterprise
Otterly.ai	$29/mo	4-6	Small teams
AthenaHQ	$295/mo	6+	Source intelligence
Peec AI	€89/mo	6+	Mid-market
LLMrefs	$79/mo	11	Max coverage

Which Should You Choose?

• Just getting started: Otterly.ai at $29/month. Test the waters without a big investment.
• Small to mid-size business: Peec AI at €89/month. Good analytics at a reasonable price.
• Need maximum platform coverage: LLMrefs at $79/month. 11 platforms at a flat rate.
• Need to know which content drives citations: AthenaHQ at $295/month. Source-level intelligence.
• Enterprise with budget: Profound at $499+/month. The most complete platform.

A Note on Accuracy

A 2026 study comparing AI visibility platforms found a 40% data discrepancy between tools tracking the same queries. No single tool is perfectly accurate. If accuracy is critical, consider using two tools and cross-referencing. If you are just tracking trends over time, any single tool is sufficient.

Related Reading

• AI Rank Tracking: How to Monitor Your AI Visibility
• LLM Rank Tracking: How to Monitor Your Brand in LLMs
• AI Visibility Audit: Check Your AI Presence
• AI Search Optimization: The Complete Guide

The Bottom Line

AI visibility platforms are early and imperfect, but they are the only way to systematically track your presence in AI search. The right tool depends on your budget and needs. Start with Otterly.ai if you are small, Peec AI if you are mid-market, and Profound if you are enterprise. The important thing is to start tracking, because you cannot improve what you do not measure.