Getting more reviews on Google is one of the best ways to improve your online reputation, attract new customers, and boost your local SEO ranking. However, it’s crucial to use Google-compliant methods to avoid penalties.
Here’s a guide with 10 detailed strategies followed by a curated list of the 20 best additional tips for collecting reviews the right way.
1. Ask Customers Directly at the Right Time
Timing is everything. Politely ask for a review immediately after a positive interaction, such as after a service is completed or a product is delivered. Customers are more likely to leave a review when they’ve had a recent good experience.
Example: “We’d love to hear your feedback! It helps other customers discover us.”
2. Share Your Google Review Link
Make it easy for customers to leave a review by sharing your unique review link via email, SMS, or social media.
To get your link:
- Log in to your Google Business Profile.
- Click “Share review form” to copy the link.
Sharing this link directly reduces friction and encourages more responses.
3. Use Review QR Codes
Create QR codes that link directly to your Google review page. Display them on receipts, at your checkout counter, or on packaging. When customers scan the QR code, they’re taken directly to your review page, simplifying the process.
4. Include Review Links in Email Signatures
Add a “Leave a Review” link to your email signature. This keeps the request subtle but consistent, reminding customers and contacts to leave their feedback.
Example: “Loved your experience? Let us know on Google! [Insert Link].”
5. Send Follow-Up Messages
After a service or purchase, send a thank-you email or text with a review request. Personalize the message to make it feel genuine and engaging.
Example: “Thank you for choosing [Your Business]! We’d love your feedback—please leave us a review [Insert Link].”
6. Display In-Store Review Prompts
Posters, signage, or even stickers placed strategically in your physical location can encourage customers to leave reviews. Add a QR code or short link to make the process easier.
Example: “Enjoyed your visit? Leave us a review on Google and let others know!”
7. Share Positive Reviews on Social Media
Highlight great customer reviews on your social media platforms. This shows your appreciation and encourages others to share their experiences. Include a call-to-action to invite more reviews.
Example: “We love hearing from our amazing customers! Share your thoughts with us on Google.”
8. Use Review Request Cards
Hand out small cards to customers after a purchase or service. These cards should include a short message and a QR code or link to your Google review page.
Example: “Your feedback matters! Share your experience here: [QR code or link].”
9. Train Your Team to Request Reviews
Train your staff to ask for reviews during natural conversations with customers. A simple request after a positive interaction can go a long way.
Example Script: “If you enjoyed your experience, we’d really appreciate it if you could leave us a quick review on Google.”
10. Leverage Google Posts
Use Google Posts on your Business Profile to share updates, promotions, or reminders for reviews. This feature can attract more attention to your profile and gently nudge customers to leave their feedback.
Example: “We’d love to hear about your experience! Leave a review and help us grow.”
Top 20 Additional Tips to Get More Google Reviews
- Add a “Leave a Review” button on your website’s homepage.
- Mention reviews in email newsletters with a review link.
- Include review requests in booking confirmations or receipts.
- Use SMS campaigns with direct links to your review page.
- Add a review CTA to your loyalty program updates.
- Create a landing page dedicated to review collection.
- Incorporate review requests into post-service surveys.
- Highlight customer reviews in your marketing materials.
- Share customer testimonials in social media stories.
- Include review requests in product packaging or thank-you cards.
- Feature your best reviews in-store as part of your decor.
- Mention reviews during follow-up customer service calls.
- Add a review link to your social media bios.
- Offer QR code stickers for staff uniforms or vehicles.
- Add a CTA for reviews in your customer portal or app.
- Use chatbot tools to remind customers about leaving reviews.
- Incorporate a “How Did We Do?” section in your invoices.
- Run a general feedback campaign, mentioning reviews as an option.
- Add review requests to your event follow-up emails.
- Create a video or post thanking customers for reviews and encouraging new ones.
Why Google Reviews Matter
Google reviews are a cornerstone of local SEO success. Businesses with more positive reviews rank higher in local search results, making them more discoverable and trustworthy to potential customers.
By implementing these 30 compliant strategies, you’ll not only grow your reviews but also strengthen your online presence, build customer loyalty, and enhance your brand’s reputation. Start applying these tactics today to gain a steady stream of positive feedback for your business!
